Course Description

Program Description Public relations and event management professionals are increasingly in demand as employers recognize the value of effective communications. A career in PR and event management is never dull! From one day to the next you could be pitching a story, staging a news conference, organizing an event or managing crisis communications. In this program, you will: Learn from guest speakers in the industry. Develop a solid portfolio of relevant workplace skills. Participate in a speed-mentoring event and micro-networking session. Meet with industry professionals and PR agencies in Toronto. Stage a mock disaster during Crisis Communications Week. Plan and host special events such as concerts and wine tastings in neighbouring Prince Edward County. Write clear, targeted communications materials that deliver your message persuasively. Build relationships with media and stakeholders, plan special events, market for corporate and non-profit, deliver compelling presentations, prepare for media interviews and handle crisis situations. Use new media, social media and graphics creation to promote your message.

Intake